Teaser Trailer

With my trailer, being something like a teaser trailer the expected length of it is a bit shorter, therefore without putting too much information out to the audience, you can still have the same effect on the audience with use of having a cliffhanger, use of sound and cutting. 

The recent Hunger Games 3: Mockingjay part 1 was released on November 19th 2014, the teaser trailer that was shown at the San Diego Comic Con was only 53 seconds, however this teaser trailer, that was just under a minute, built up an absolute storm on social networking, on Twitter hashtags (#) were being used left, right and center, a few examples being #Katniss4Eva #hangintree and the more obvious #HungerGames. The use of the teaser trailer is what starts the build-up for the trailer to come out, the momentum for the film to then come out is carried on through the full length trailer which is also only around 1 minute 50 seconds, keeps the momentum going until the film release in November.

Another example of a successful teaser trailer is the new Star Wars, the trailer which was released on Youtube and in 72 hours, the teaser trailer had over 40 million views. The teaser trailer was released on November 28th. The teaser trailer is 88 seconds long, many celebrities have tweeted about it, some included Simon Pegg who tweeted "The Star Wars trailer is awesome, right?!" Anna Kendrick who has a lot of followers due to her main role in Pitch Perfect tweeted "Star Wars! Language and emojis fail to express what's in my heart at this moment,". At the moment this teaser trailer of 88 seconds is currently the only trailer that is out for the film, The film is out 2015 so the full length trailer is most likely to be out beginning of next year.